Shopper Trends

 
Summary Slides

Back to school 2019: The Shopper POV

26 Sep 2019

By: Caroline Dumas.  18 Slides

Shoppers’ wallets expanded this back-to-school season, and retailers shopped proved to be less firm than originally planned. Check out how back-to-school shopping patterns could signal an interesting holiday season.

 
Summary Slides

Shoppers’ health management: A health and wellness deep dive series

23 Aug 2019

By: Caroline Dumas.  10 Slides

As retailers build their credentials as health and wellness resources, new Kantar research explored in a series of reports aims to unpack shoppers’ health and wellness journey. In this second edition, we assess shoppers’ approach to health management.

 
Summary Slides

New look at profiling shoppers and measuring shopping incidence

20 Aug 2019

By: Mary Brett Whitfield.  12 Slides

A new approach to the ShopperScape® tracking survey means new ways to think about shopper profiles and shopping incidence. Learn more about this more comprehensive view of ALL shoppers—no matter their role in household shopping or channel of choice.

Understanding Shoppers at Retailers

 
Summary Slides

Apparel: Sustainable shopping and the role of resale

11 Nov 2019

By: Caroline Dumas.  17 Slides

As sustainability continues to grow as a hot button topic, the role sustainability plays in shoppers’ decision making is evolving and has implications for the budding resale market as a sustainable outlet.

 
SHOPPER ARTICLE

Is CarePass the future of CVS’s loyalty strategy?

28 Oct 2019

  By: Ben Antenore, Caroline Dumas

CVS’s recent decision to expand its CarePass progress suggests that it will be an increasingly important part of CVS’s loyalty strategy. How might it develop in the future?

 
Summary Slides

Understanding the Amazon shopper within the broader omni-shopper landscape

23 Oct 2019

By: Jonathan Young.  21 Slides

Understand today's omni-shopper mindset and behavior. Discuss the latest findings on the Amazon shopper as compared to the Amazon Prime shopper. Identify best practices for building engaging and relevant shopper experiences on Amazon.

 
Summary Slides

The rise of celebrity beauty brands

10 Oct 2019

By: Tiffany Hogan, Caroline Dumas.  16 Slides

Celebrity beauty brands are on the rise. See what their success means for the category and what traditional brands can learn from their success.

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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