Macroeconomics Insight Center

Summary Slides

Home improvement forecasts and outlook: Spring 2019 update

29 Mar 2019

By: Doug Hermanson.  11 Slides

Kantar Consulting’s latest home improvement forecasts indicate a sea change is upon the channel after it led the retail average for most of the postrecession period.

Summary Slides

Going Fast in a Slowdown: How a Recession Might Impact the Near Future of Commerce

21 Mar 2019

By: Bryan Gildenberg, Doug Hermanson.  52 Slides

Now is the time to prepare for a potential economic slowdown. Kantar Consulting’s Chief Knowledge Officers and lead economist provide a new framework for speeding up your engagement with consumers as the economy slows.

Summary Slides

U.S. macro outlook: 2019 channel forecast

11 Mar 2019

By: Doug Hermanson.  40 Slides

The latest macro outlook focuses on the job, price, channel, category, and geographic trends expected for the 2019 sales season, including what the 2018 holiday means for growth this year.

Summary Slides

U.S. retail outlook for 2019+

16 Jan 2019

By: Kantar Consulting Research Team.  60 Slides

What’s on tap for U.S. retail this year? Our comprehensive report covers macro, shopper, channel, and retailer expectations for 2019.

Summary Slides

US eCommerce outlook: Category group forecasts

31 Oct 2018

By: Doug Hermanson.  9 Slides

This slide deck summarizes Kantar Consulting’s U.S. online and in-store category spending forecasts to 2023. Additionally, gain access to all data and charts for fifteen online categories through a link on the webpage.

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Event Presentations

Summary Slides

Climate change: Macro planning for the next era of retail

23 May 2019

By: Doug Hermanson.  67 Slides

Understand the hot, cold, and cooling macro trends in retail. Learn about the new era of retail that will emerge in the next couple of years due to drastic changes in the macro environment. Identify which shoppers, categories, and retailers will transition easiest to this new retail era.

Summary Slides

Life stage spending: Forecasts and implications for the next decade

15 Dec 2018

By: Doug Hermanson.  51 Slides

Understand the forces shaping shoppers’ expectations about what a shopping experience can and should be. Learn the main “types” of value equations that shoppers today are seeking to maximize. Discover strategies to cope with this complex and uncomfortable shopper landscape and unlock growth.

Summary Slides

Forming new alliances in the battle for share: Key insights and interactive workshop

14 Dec 2018

By: Doug Hermanson.  30 Slides

Identify the fastest-growing areas of the consumer industry. Learn how CPG categories are teaming up with fast-growing areas of the consumer industry to outpace total growth.

Summary Slides

Capitalizing on the future of services in an interconnected retail environment

14 Dec 2018

By: Doug Hermanson, Hannah Hayes.  57 Slides

Recognize the opportunity to generate incremental sales as shoppers shift more spending toward retailer services. Understand how new technology and the push to create seamless, interconnected retail operations enable both new opportunities and disruptions to the services landscape.

Summary Slides

Turkey: Retail Today and Tomorrow (But Mostly Today)

10 Dec 2018

By: Ray Gaul.  31 Slides

An overview of the Turkish retail landscape, the drivers and economic and consumer shifts shaping the environment and presenting both challenges and opportunities to retailers and suppliers throughout the market.

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Webinar Presentations


Emerging Macro Retail Trends Webinar: A changing climate for category growth

25 Apr 2019, 11:00 AM EST

With the release of Kantar Consulting’s annual category forecasts in April, the economic climate in the next decade will become the focus of the outlook. Gone is the chill of the post-recovery era. Soon to fade will be the warmer growth felt late in the 2010’s. Arriving in the 2020’s will be a different economic and demographic climate in which some categories will continue to flourish while others will see their growth curtailed. Expect to learn:  ...


Emerging Macro Retail Trends Webinar: Preparing for peak growth in 2019

13 Feb 2019, 11:00 AM EST

Economic and policy trends lifted growth in 2018 to its strongest pace in seven years. While much of this momentum is expected to continue into 2019, some of these trends will change course by the end of the year. All of this will keep the consumer industry on its toes, both to run after growth opportunities and potentially sidestep slower growth late in the year. Tune in to this webinar to learn the macro trends, forecasts, and strategies you need to win 2019. As part of this discussion, ...


Emerging Macro Retail Trends Webinar: Putting a spotlight on the (life)stage of shoppers

29 Nov 2018, 11:00 AM EST

In the past, the age, generation, and lifestage of household shoppers may have been considered one and the same to suppliers and retailers—middle-aged boomers with children at home. Now, those three characteristics of household shoppers are quite distinct. For instance, the age at which households have children has change drastically from previous decades.Tune in to this webinar to learn the spending and shopping patterns of households as they move through a half dozen different lifestages.  ...


Emerging Macro Retail Trends Webinar: Holiday 2018 Forecast - Staying on course in the wake of macro disruption

22 Aug 2018, 11:00 AM EDT

Many retailers this holiday will find themselves in an unfamiliar situation since the Great Recession made waves—trying to keep themselves sailing downwind, rather than just trying to plug the holes in their boat. Big box mass and select specialty retailers began to turn themselves around last holiday as shopper confidence gained strength. Tax policy changes and job gains will once again provide shoppers motivation this holiday, but retaining the loyalty of holiday shoppers will be ...


US Home Improvement Webinar: Home improvement strategic checkup - Understanding the current retailer and shopper landscape to build future growth

2 Aug 2018, 01:00 PM EDT

As the macro environment stabilizes in a post-recession economy, the home improvement channel has fared particularly well, with a continued positive outlook in future forecasts. Amid this period of growth, key home improvement retailers have been proactive in investing in initiatives that will drive future growth, rather than resting on the laurels of recent successes. Six months after announcing major changes to strategic initiatives, Home Depot’s investment of over $11 billion, aimed ...

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