Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Amazon North America Q3 2019 Results

31 Oct 2019

By: Rachel Dalton.  10 Slides

This slide summary report evaluates the Q3 2019 financial results, highlights key North America initiatives, and discusses implications for suppliers.

 
Summary Slides

Selling alcohol online

17 Oct 2019

By: Kate McGee.  15 Slides

We look at the challenges and opportunities retailers and suppliers face in this fast-growing, but highly regulated and complex category.

 
Five Slides

eBay: The five slides you need

16 Oct 2019

By: Kate McGee.  8 Slides

Get up to speed on this pure-play retailer with our SWOT analysis, shopper profile, financial overview, a look at major strategic initiatives, and implications for suppliers.

 
Summary Slides

Verishop: A new way for Millennials to shop

14 Oct 2019

By: Kate McGee.  7 Slides

Combining best-in-class fulfillment and customer service with a trusted and curated home, beauty, and fashion assortment, Verishop differentiates itself as an eCommerce platform for suppliers to reach discerning Millennial shoppers seeking an exploratory, influencer-based shopping experience.

 
Summary Slides

The rise of celebrity beauty brands

10 Oct 2019

By: Tiffany Hogan, Caroline Dumas.  16 Slides

Celebrity beauty brands are on the rise. See what their success means for the category and what traditional brands can learn from their success.

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Event Presentations

 
Summary Slides

Understanding the Amazon shopper within the broader omni-shopper landscape

23 Oct 2019

By: Jonathan Young.  21 Slides

Understand today's omni-shopper mindset and behavior. Discuss the latest findings on the Amazon shopper as compared to the Amazon Prime shopper. Identify best practices for building engaging and relevant shopper experiences on Amazon.

 
Summary Slides

Navigating Amazon’s path forward in grocery

23 Oct 2019

By: Rachel Dalton.  40 Slides

Review the online grocery landscape and Amazon’s position. Understand Amazon grocery shoppers’ mindsets and motivations. Evaluate the impact of Amazon’s grocery platforms and outlook for the future.

 
Summary Slides

Connecting with the social shopper on Amazon

23 Oct 2019

By: Rachel Dalton.  43 Slides

Understand how social media is influencing the online retail experience. Discuss the unique characteristics of shoppers who use social media in the shopping process. Evaluate how Amazon is evolving its platforms to foster more product discovery and engagement.

 
Summary Slides

Double-clicking on the physical footprint

23 Oct 2019

By: Rachel Dalton.  31 Slides

Explore Amazon’s omnichannel evolution and the latest insights on Whole Foods Market. Map its widespread physical touchpoints with shoppers. Gain insights into Amazon’s omnichannel strategies and brand-building initiatives.

 
Summary Slides

Target’s omnichannel evolution

7 Oct 2019

By: Tory Gundelach.  39 Slides

Evaluate how Target is reacting to retail’s omnichannel evolution and explore where Target is headed. Learn how you can align to the Target shopper’s omnichannel expectations. Discuss the organizational skills needed to win in a connected world.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: The next evolution of omnichannel grocery

26 Sep 2019, 11:00 AM EST

Online grocery is here to stay. The race to build out capabilities is slowing, but now the real work begins. Retailers need to focus on delivering a convenient, timesaving service that connects seamlessly with the in-store experience. At the same time, retailers and brands are feeling the pressure to drive more operational efficiencies and profitability. In this webinar, we will: Understand the behavior of online grocery shoppers in the context of the omnichannel ecosystem. Discover ...

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

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