Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Walmart US Q2 2019 results and analysis

17 Sep 2019

By: Laura Kennedy.  8 Slides

Strength in grocery drove another solid quarter for Walmart, in store as well as via digital. eCommerce made up half of Walmart’s comp as the retailer reorganized its executive ranks to orient toward omnichannel.

 
Executive Summary

Home Depot Executive Summary

13 Sep 2019

By: Laura Kennedy.  24 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
Executive Summary

Lowe's executive summary

13 Sep 2019

By: Laura Kennedy.  25 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
Summary Slides

Hidden gems of the grocery channel: Q3 2019

10 Sep 2019

By: Ellie Pinto.  20 Slides

The Hidden Gems series highlights ideas and themes from smaller retailers that Kantar does not regularly track. Read about this quarter’s innovation and developments in store formats, digital/technology, and executive leadership changes.

 
Summary Slides

Mastering eCommerce Fundamentals: Ratings and reviews

26 Aug 2019

By: Kevin McCoy.  17 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to interact with product ratings and reviews across retailers.

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Event Presentations

 
Summary Slides

Amazon 2020: Exceeding expectations with a winning plan

22 May 2019

By: Rachel Dalton.  51 Slides

Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study approach to aligning with Amazon’s 2020 retail business plan.

 
Summary Slides

Go beyond pureplay and engage with retail ecosystems

16 May 2019

By: Malcolm Pinkerton.  47 Slides

Amazon and Alibaba are now morphing into powerful retail ecosystems, enabling consumers to gain unlimited and instantaneous access to brands in easy and enjoyable ways. We explore the growing importance of holistic ecosystems that unlock new opportunities and ensure relevancy.

 
Summary Slides

Amazon Case Study: How to define a category strategy beyond FMCG

16 May 2019

By: Anusha Couttigane.  38 Slides

Using learnings from the Fashion category, we will look at how Amazon grew a new category from the ground up and reveal what this means for any brand seeking to drive growth in the Amazon ecosystem.

 
Summary Slides

Everywhere health & wellness: The Amazon & Alibaba opportunity

16 May 2019

By: Hanna Ryngmark.  28 Slides

Health & wellness is becoming the essential ingredient for everyone, everywhere. Both Alibaba and Amazon have numerous projects focused on capitalizing on the lucrative health & wellness market. In this session, we'll explore what this means for brands.

 
Summary Slides

Mastering the fundamental capabilities to win with Amazon

16 May 2019

By: Malcolm Pinkerton, Harriet Leach.  89 Slides

Separate the Amazon myths from reality and is aimed at helping those exploring or testing the waters with Amazon. Learn how to build your Amazon business and better understand your relationship with the retailer.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

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