Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • In favoring own marketplace over Souq, Amazon signals Middle East ambitions
    In its quest to drive international expansion and growth, Amazon will launch its own marketplace just two years after purchasing Souq.com for ...
  • Instacart: An in-depth profile of the third-party fulfillment provider
    Kantar Consulting’s overview of Instacart details the company’s background, plans, strengths and weaknesses, and supplier implications.
  • Mastering eCommerce Fundamentals: Incorporating product images
    Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. ...
  • The rising retail opportunity in esports
    Esports offer new opportunities for advertising, affiliate marketing, and influencer partnerships, all with a direct path to purchase.
  • Prime update: Membership stands at 50% of U.S. households and slowing
    Kantar Consulting’s ShopperScape® data, collected in December 2018, shows that half of U.S. households now have Prime memberships, which we estimate ...
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
ARTICLE

Volatility remains the watchword in Indian eCommerce

26 Feb 2019

  By: Howard Lake

India’s eCommerce sector is rarely dull at the best of times, but the start of 2019 has seen chaos and disruption reach new levels as yet more restrictive government regulation introduced on 28 December 2018 sent shockwaves through the industry.

 
ARTICLE

In favoring own marketplace over Souq, Amazon signals Middle East ambitions

21 Feb 2019

  By: Rachel Dalton, Kabeer Kapoor, Himanshu Pal

In its quest to drive international expansion and growth, Amazon will launch its own marketplace just two years after purchasing Souq.com for USD580 million.

 
Summary Slides

Amazon North America: The big beats from Q4 2018

14 Feb 2019

By: Rachel Dalton.  12 Slides

This slide summary report evaluates the Q4 and FY 2018 financial results and highlights key North America initiatives and important themes moving forward in 2019.

 
Followers: 21

After a successful 2018 holiday season, Amazon posted worldwide quarterly net sales growth of 20% to USD72.4 billion and operating income growth of 78%, or USD3.8 billion. Amazon’s net sales for fiscal year 2018 reached USD232.9 billion, up 31% year over year, and operating income was ...

 
Followers: 59

Last year we brought to you a flash guide to monetizing the moment by trading on interest around the Royal Wedding. This year, we’ve put together a comprehensive, week-by-week guide on other key moments for retailers and brands to activate around when it comes to merchandising and marketing. ...

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

Mastering eCommerce Fundamentals: Incorporating product images

19 Feb 2019

By: Kevin McCoy.  12 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to incorporate images and videos into your product detail pages.

 
Summary Slides

Mastering eCommerce Fundamentals: Creating winning product titles

22 Jan 2019

By: Kevin McCoy.  9 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. Each month will focus on a key digital element and offer strategies and best practices to elevate your online presence.

 
Followers: 418
BLOG POST

The Online Holiday Paradox

14 Jan 2019  By: Ray Gaul

Retailing in the Week Ahead, Week 3, 2019 January 14 is New Year’s Day for those who follow the Julian calendar. So, if I did not get a chance to wish you a Happy Gregorian New Year, please accept my Happy Julian New Year wishes. British retailers have a tradition of reporting their ...

 
Summary Slides

Ingenious Innovations and Initiatives - October 2018

27 Nov 2018

By: Kantar Consulting Research Team, Hanna Ryngmark.  10 Slides

From shoppable media to voice commerce, this month’s innovations demonstrate that creating interactive experiences should be a key part of future retail strategy.

 
Summary Slides

The state of apparel retailing: A deep dive into the macro, competitive, and shopper trends affecting apparel retailing

8 Nov 2018

By: Tiffany Hogan.  28 Slides

Analyzing the contrary nature of the changes in the apparel retailing landscape can help us understand where it is now, and where it is likely to go.

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Developing Multichannel Strategies

 
Summary Slides

Home improvement Q4/FY review

22 Mar 2019

By: Hannah Hayes.  11 Slides

In Q4, both Home Depot and Lowe’s felt the pressure of cold weather while continuing to roll out new strategic investments aimed at driving operational efficiencies. Looking to 2019, Lowe’s focuses on strengthening its core business, while Home Depot pushes further into its supply chain overhaul.

 
Summary Slides

U.S. big-box omnichannel review

22 Mar 2019

By: Kantar Consulting Research Team, Hannah Hayes.  78 Slides

This report assesses the omnichannel positioning of top big-box retailers in the US. It provides overall perspective, strategic positioning, a SWOT, and fulfillment and digital communication across each retailers’ whole omnichannel strategy.

 
Summary Slides

Carrefour's Transformation: How the retailer is leveraging technology to lead in eGrocery

13 Mar 2019

By: Clara Elbaz.  23 Slides

Carrefour is spending EUR500 million a year on digital and tech-driven solutions to become the leader in eGrocery. What are the underlying objectives and what should suppliers have top of mind when dealing with the European and global giant?

 
ARTICLE

How Office Depot and Alibaba’s unusual alliance creates B2B opportunities

5 Mar 2019

  By: Timothy Campbell, Howard Lake

A new agreement between Office Depot and Alibaba grants more shopper-focused solutions to the former and provides new market opportunities for the latter.

 
Followers: 190

The Wall Street Journal reported today that Amazon might launch a grocery store business. While the Amazon team has not confirmed the report, a few hypotheses emerge about how Amazon might approach the future of its grocery business: Amazon could use new physical spaces as dark stores ...

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Staying Ahead of Emerging Trends

 
ARTICLE

Digital Adolescence: Omnichannel comes of age

21 Mar 2019

  By: Alice Fournier, Bryan Gildenberg

For companies today, managing their growing omnichannel world is a lot like parenting adolescents.

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Followers: 86

Are your kids glued to the screen playing “Fortnite”? Or perhaps you caught Tyler “Ninja” Blevins starring in last week’s Super Bowl commercial for the NFL 100? Regardless of your familiarity (or lack thereof) with video games, esports (electronic sports) are starting ...

 
Summary Slides

Digital Double Click: Esports

14 Feb 2019

By: Meaghan Werle.  24 Slides

Digital Double Click is a series that summarizes key innovations in the digital space. In this edition, you can find an overview of esports and its application to retail.

 
Followers: 28

Boxed.com, the bulk online retailer, is taking steps to further differentiate itself from Amazon in the consumables space. For the first three months of 2019, Boxed is reportedly serving as the exclusive seller of two new Coca-Cola products — 12 packs of Smartwater Alkaline and Smartwater ...

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