Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Mastering eCommerce Fundamentals: Ratings and reviews
    Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. ...
  • Alibaba confounds doubters with another powerful quarter and 42% growth
    Having posted another stellar quarter of growth, Kantar examines how Alibaba's consumer-centric model is building its domestic dominance and creating ...
  • Amazon International: The big beats from Q2 2019
    This slide summary report evaluates the Q2 2019 financial results, highlights key international initiatives and important themes ahead.
  • North America: Amazon Prime Day 2019 recap
    This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.
  • Battle of the Titans: Amazon vs. Walmart series
    As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
ARTICLE

Alibaba confounds doubters with another powerful quarter and 42% growth

16 Aug 2019

  By: Harriet Leach

Having posted another stellar quarter of growth, Kantar examines how Alibaba's consumer-centric model is building its domestic dominance and creating a launchpad for greater growth both at home and internationally.

 
Summary Slides

Amazon International: The big beats from Q2 2019

6 Aug 2019

By: Harriet Leach.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key international initiatives and important themes ahead.

 
Summary Slides

Amazon North America: The big beats from Q2 2019

2 Aug 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key North America initiatives and important themes ahead.

 
Summary Slides

North America: Amazon Prime Day 2019 recap

30 Jul 2019

By: Kantar Research Team.  67 Slides

This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.

 
Summary Slides

Battle of the Titans: Amazon vs. Walmart series

29 Jul 2019

By: Rachel Dalton, Laura Kennedy.  17 Slides

As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between the two behemoths have been hard to ignore. This study examines the two retailers’ online grocery baskets, and ultimately, who wins on price.

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The Shoppers' Evolving Path to Purchase

 
Followers: 450
BLOG POST

Rethinking big store perimeters

2 Sep 2019  By: Ray Gaul

Retailing in the Week Ahead – Week 36, 2019 Conventional wisdom has it that the inside perimeter of big stores is where services are positioned. These include the lottery tickets, tobacco lockers, newsstand, or a click & collect area, even cafés/restaurants. This makes sense ...

 
Followers: 73

In our most recent loyalty research Kantar found that attaining consumer loyalty is a continuous challenge for suppliers facing a multitude of external factors in their attempts to understand complex drivers behind shopper decision-making. At the same time, new data insights are increasingly ...

 
Summary Slides

eCommerce ON report: Global Insights Report 2019 -- Wave 1

25 Jul 2019

By: Kantar Research Team, Malcolm Pinkerton.  37 Slides

eCommerce ON offers a foundational, shopper-centric understanding of eCommerce across categories and countries. This global overview introduces you to this exciting new project and details the scope of this unique and groundbreaking Kantar study.

 
Summary Slides

Amazon International: Prime Day 2019 Report

24 Jul 2019

By: Harriet Leach, Kelly Petropoulou.  55 Slides

We take a deep dive into Amazon Prime Day as it unfolded across its key global markets, with a focus on how brands activated against the event and what measures rival players employed to leverage Prime Day's impact. Get implications and insights to inform your 2020 planning.

 
Summary Slides

Five things you need to know about Amazon Prime Day

15 Jul 2019

By: Kantar Worldpanel.  14 Slides

As Prime Day 2019 gets underway, Kantar Worldpanel shares exclusive survey data and analysis of how UK online shoppers are preparing for this year’s event and how Amazon is driving awareness and spend around the event itself.

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Developing Multichannel Strategies

 
Summary Slides

Walmart US Q2 2019 results and analysis

17 Sep 2019

By: Laura Kennedy.  8 Slides

Strength in grocery drove another solid quarter for Walmart, in store as well as via digital. eCommerce made up half of Walmart’s comp as the retailer reorganized its executive ranks to orient toward omnichannel.

 
Executive Summary

Home Depot Executive Summary

13 Sep 2019

By: Laura Kennedy.  24 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
Executive Summary

Lowe's executive summary

13 Sep 2019

By: Laura Kennedy.  25 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
ARTICLE

Disruption 2.0: How Reliance will reshape Indian retail

6 Sep 2019

  By: Howard Lake

The battle between Walmart's Flipkart and Amazon defines India's retail future for many, but a new contender is now emerging that threatens to become a key player in the market's omnichannel space, one that brands and suppliers across categories cannot ignore.

 
Followers: 84

Alibaba is continuing its quest to become a truly global omnichannel giant. The latest venture sees the eCommerce giant testing the waters of European commerce with the opening of its first physical store in Madrid, Spain, under the AliExpress Plaza banner. The 740-square-metre store will feature ...

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Staying Ahead of Emerging Trends

 
Summary Slides

Beauty at the forefront of O2O innovation

19 Sep 2019

By: Kelly Petropoulou.  22 Slides

O2O activation is a hot topic for retailers and brands alike, and nowhere is innovation moving faster than in the beauty sector. Here, we identify best-in-class examples from Europe and Asia that highlight the ways future-facing players are uniting the digital and physical realms to maximise ROI.

 
Summary Slides

Hidden gems of the grocery channel: Q3 2019

10 Sep 2019

By: Ellie Pinto.  20 Slides

The Hidden Gems series highlights ideas and themes from smaller retailers that Kantar does not regularly track. Read about this quarter’s innovation and developments in store formats, digital/technology, and executive leadership changes.

 
ARTICLE

Are automated stores really the future of retail?

28 Aug 2019

  By: Clara Elbaz

Much-touted as the 'future of convenience', are automated stores set to have the impact on supply and operations that many have supposed? While key clients continue to experiment with these advanced formats, it seems clear many obstacles remain before they become commonplace.

 
ARTICLE

Alibaba wants to wholesale to the world

8 Aug 2019

  By: Howard Lake

Having opened up AliExpress globally, Alibaba is now keen to globalize an already vast online B2B space by bringing its digital expertise to worldwide wholesale. With it now making overtures to Amazon Business clients in the US, will this further energize an already fast-growing sector?

 
Followers: 133

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, eCommerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe. While GDP growth has been stable in recent years, growing on average +3.5% ...

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