Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Amazon Prime Day 2019: What you need to know
    Kantar brings you expert insights into Amazon’s two-day global shopping event.
  • Understanding the Kroger shopper as a digital shopper
    Discover how Kroger shoppers use apps and their smartphones as a part of shopping. Explore who the Kroger online grocery shopper is. Understand ...
  • Seen in Shanghai: Driving omnichannel connections at retail
    As the path to purchase becomes increasingly complex in China, retailers are ultimately looking to connect with shoppers both online and offline.
  • Mastering eCommerce Fundamentals: Elevating enhanced content
    Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. ...
  • Amazon Annual Shopper Review
    This annual review answers key questions about Amazon's shoppers.
  • Amazon 2020: Exceeding expectations with a winning plan
    Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study ...

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

Followers: 327

Prime Day 2019 did not disappoint. There were high profile launches, experiential promotions, and key connections across the Amazon ecosystem. The event was a win for Amazon – with revenue surpassing $5 billion in one day – but they weren’t the only winners. Retailers across ...

Followers: 251

Last week, Amazon kicked off Prime Day 2019 with a livestreamed concert headlined by Taylor Swift, following in the footsteps of Alibaba’s Singles Day (Figure 1). In doing so, Amazon set the stage for its fifth annual event, one clearly focused on blending shopping and entertainment in ...

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Amazon Prime Day 2019: International Preview

15 Jul 2019

By: Harriet Leach, Meaghan Werle.  12 Slides

With Prime Day looming on 15/16 July, Kantar looks across Amazon's key international markets, identifying new trends and initiatives designed to heighten awareness and boost shopper take-up of its core subscription offer.

Followers: 79

Amazon’s self-created discount frenzy, Prime Day, is much-hyped every year, even though it is, essentially, just a sale. It has reinvented the sales calendar, igniting what is otherwise a torrid time of year for retail through artificial demand, forcing others to get in on the act for ...

Followers: 257

Amazon officially announced July 15-16 as the dates for this year’s Prime Day event. Here is what you can expect. In a recent survey run in collaboration with Profitero, we found that more Prime members expect to shop Amazon on Prime Day than last year (Figure 1). Of those who plan to ...

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The Shoppers' Evolving Path to Purchase

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Five things you need to know about Amazon Prime Day

15 Jul 2019

By: Kantar Worldpanel.  14 Slides

As Prime Day 2019 gets underway, Kantar Worldpanel shares exclusive survey data and analysis of how UK online shoppers are preparing for this year’s event and how Amazon is driving awareness and spend around the event itself.

Summary Slides

The fundamentals of online search

4 Jul 2019

By: Clara Elbaz.  14 Slides

Understanding what drives visibility and conversion on online platforms is essential for any brand’s eCommerce growth. This primer details the key elements that underpin an effective online sales strategy, with crucial learnings for anyone looking to build their business through digital engagement.

Followers: 79

Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realising this is attracting more global brands, large and small, to its platform. This has just become ...

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Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

Summary Slides

Direct-to-consumer comes of age: Learning from the digital disrupters

5 Apr 2019

By: Meaghan Werle.  60 Slides

Assess how direct-to-consumer players are elevating the brand experience. Understand the role of the direct-to-consumer model in supporting engagement platforms. Identify direct-to-consumer best practices and opportunities for your brand.

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Developing Multichannel Strategies

Followers: 442

Retailing in the Week Ahead – Week 29, 2019 At the start of Ultrafresh season, we introduced four tradeoffs that retailers need to make when investing in Ultrafresh solutions. The first was space. The second was expertise. Today we will discuss the third and fourth – the level of ...


What is Suning.com… and why should you care?

12 Jul 2019

  By: Howard Lake

Five years ago, Suning.com was best-known as a Chinese electricals chain. Today, it is looking to become a major force in the country’s FMCG sector and recently bought out Carrefour China. How did this happen, and what doors might its heady ambitions open to brand suppliers?


China’s O2O supermarkets remain a work in progress

5 Jul 2019

  By: Howard Lake

It is just over three years since Alibaba launched New Retail with its Hema O2O supermarket concept. Kantar evaluates the channel’s development since and asks what lessons brand suppliers can learn from the format’s evolution and future.

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Walmart US: The big beats from Q1 2019

26 Jun 2019

By: Laura Kennedy.  8 Slides

Walmart posted another strong quarter in Q1 2019. Growth in grocery—in-stores as well as via Online Grocery—and in eCommerce overall powered the quarter.


Aldi Stores in China – Lessons Learned in June 2019

25 Jun 2019

  By: Ray Gaul, Sally Zhang

Aldi has made numerous changes to its standard operating model with its new China concept. How should suppliers and brands view these initiatives and what might they say about how the discounter is learning lessons for its future business?

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Staying Ahead of Emerging Trends

Followers: 122

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, eCommerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe. While GDP growth has been stable in recent years, growing on average +3.5% ...

Followers: 104

The pace of change in China is reflected in Shanghai’s juxtaposition of old meets new, both in architecture and in retail. Upon landing at Pudong International Airport, you can sense the high level of consumption that occurs here in the shipping containers that dominate the Huangpu River, ...

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Consumables Omnichannel Review

13 Jun 2019

By: Kevin McCoy, Kantar Research Team.  78 Slides

This report assesses the omnichannel positioning of top consumables retailers in the US. It provides overall perspective, strategic positioning, a SWOT, and fulfillment and digital communication for national retailers – while providing retailer profiles for regional/non-grocery players.

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Building brands in the age of the algorithm

15 May 2019

By: Kantar Research Team.  32 Slides

Kantar Managing Partner Conrad Persons reveals how to marry supplier growth strategies to new routes to consumer in an age when shopper segmentation is more diverse than ever before, meaning target audiences may not always be in the places you expect.

Followers: 456

Walmart announced today that it will introduce its free NextDay Shipping service, starting in Phoenix and Las Vegas and expanding to reach 75% of the country by the end of 2019. One-day shipping will be available on baskets of $35 or more, and the retailer will use its existing fulfillment centers ...

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