Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Alibaba wants to wholesale to the world
    Having opened up AliExpress globally, Alibaba is now keen to globalize an already vast online B2B space by bringing its digital expertise to worldwide ...
  • Amazon International: The big beats from Q2 2019
    This slide summary report evaluates the Q2 2019 financial results, highlights key international initiatives and important themes ahead.
  • North America: Amazon Prime Day 2019 recap
    This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.
  • Battle of the Titans: Amazon vs. Walmart series
    As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between ...
  • Amazon Annual Shopper Review
    This annual review answers key questions about Amazon's shoppers.
  • Amazon 2020: Exceeding expectations with a winning plan
    Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
ARTICLE

Alibaba confounds doubters with another powerful quarter and 42% growth

16 Aug 2019

  By: Harriet Leach

Having posted another stellar quarter of growth, Kantar examines how Alibaba's consumer-centric model is building its domestic dominance and creating a launchpad for greater growth both at home and internationally.

 
Summary Slides

Amazon International: The big beats from Q2 2019

6 Aug 2019

By: Harriet Leach.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key international initiatives and important themes ahead.

 
Summary Slides

Amazon North America: The big beats from Q2 2019

2 Aug 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key North America initiatives and important themes ahead.

 
Summary Slides

North America: Amazon Prime Day 2019 recap

30 Jul 2019

By: Kantar Research Team.  67 Slides

This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.

 
Summary Slides

Battle of the Titans: Amazon vs. Walmart series

29 Jul 2019

By: Rachel Dalton, Laura Kennedy.  17 Slides

As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between the two behemoths have been hard to ignore. This study examines the two retailers’ online grocery baskets, and ultimately, who wins on price.

View All

The Shoppers' Evolving Path to Purchase

 
Summary Slides

eCommerce ON report: Global Insights Report 2019 -- Wave 1

25 Jul 2019

By: Kantar Research Team, Malcolm Pinkerton.  37 Slides

eCommerce ON offers a foundational, shopper-centric understanding of eCommerce across categories and countries. This global overview introduces you to this exciting new project and details the scope of this unique and groundbreaking Kantar study.

 
Summary Slides

Amazon International: Prime Day 2019 Report

24 Jul 2019

By: Harriet Leach, Kelly Petropoulou.  55 Slides

We take a deep dive into Amazon Prime Day as it unfolded across its key global markets, with a focus on how brands activated against the event and what measures rival players employed to leverage Prime Day's impact. Get implications and insights to inform your 2020 planning.

 
Summary Slides

Five things you need to know about Amazon Prime Day

15 Jul 2019

By: Kantar Worldpanel.  14 Slides

As Prime Day 2019 gets underway, Kantar Worldpanel shares exclusive survey data and analysis of how UK online shoppers are preparing for this year’s event and how Amazon is driving awareness and spend around the event itself.

 
Summary Slides

The fundamentals of online search

4 Jul 2019

By: Clara Elbaz.  14 Slides

Understanding what drives visibility and conversion on online platforms is essential for any brand’s eCommerce growth. This primer details the key elements that underpin an effective online sales strategy, with crucial learnings for anyone looking to build their business through digital engagement.

 
Followers: 82

Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realising this is attracting more global brands, large and small, to its platform. This has just become ...

View All

Developing Multichannel Strategies

 
Followers: 16

Ahold Delhaize USA reported 0.2% growth in Q2 2019 for both comparable sales without fuel and net sales. This growth amounted to USD10.9 billion in net sales for the quarter when a strike at its Stop & Shop banner cost the company $345 million in sales. For the first half of the year, the ...

 
Summary Slides

Carrefour Group Q2, H1 2019 results review

31 Jul 2019

By: Clara Elbaz.  12 Slides

Carrefour's recent results showed a marked improvement and signs that Alexandre Bompard's transformation plan is having an effect. But where do suppliers need to focus to ensure optimum performance when working with this customer going forward?

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Followers: 461

Last week Walmart announced it will integrate the finance and supply chain teams for its stores and eCommerce businesses. Michael Dastugue, Walmart US Chief Financial Officer, will lead the finance organization and report into Walmart Inc. CFO Brett Biggs; Steve Schmitt, will move from his role ...

 
Followers: 127

Kantar Worldpanel, the global market leader in consumer panels, reports that the total spending of the fast moving consumer goods (FMCG) grew by 6.9% in the 12 weeks to 14 June, compared to the same period last year. Stronger growth in Q2 is thanks partly to the 18-day-long online discount ...

View All

Staying Ahead of Emerging Trends

 
ARTICLE

Alibaba wants to wholesale to the world

8 Aug 2019

  By: Howard Lake

Having opened up AliExpress globally, Alibaba is now keen to globalize an already vast online B2B space by bringing its digital expertise to worldwide wholesale. With it now making overtures to Amazon Business clients in the US, will this further energize an already fast-growing sector?

 
Followers: 127

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, eCommerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe. While GDP growth has been stable in recent years, growing on average +3.5% ...

 
Followers: 108

The pace of change in China is reflected in Shanghai’s juxtaposition of old meets new, both in architecture and in retail. Upon landing at Pudong International Airport, you can sense the high level of consumption that occurs here in the shipping containers that dominate the Huangpu River, ...

 
Followers: 108

As the path to purchase becomes increasingly complex in China, retailers are ultimately looking to connect with shoppers both online and offline. In stores, signs for online-to-offline (O2O) services are widespread, highlighting the breadth of the assortment that shoppers can pick from stores ...

 
Followers: 108

Perhaps the most eye-opening part of my visit to Shanghai was witnessing the Chinese consumer’s reliance on mobile for everyday tasks. Whether for entertainment, communication, or commerce, Chinese shoppers spend an average of 5.4 hours per day online. In turn, companies like Alibaba and ...

View All