Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Graphic Insights: Singles Day 2019
    Get seven key insights from China on how the Singles Day 2019 sales event broke records, setting a new bar for global eCommerce strategy.
  • The Retail Reveal: Digital trends - the rise of visual search
    Product search and discovery is moving beyond text towards the image. Millennial and younger shoppers demand immediacy of availability and new ...
  • Online Grocery and the evolving omnichannel implications
    The store plays an expanding role in Walmart’s fulfillment modes, notably Online Grocery. Walmart will continue to look for opportunities to optimize ...
  • Amazon North America Q3 2019 Results
    This slide summary report evaluates the Q3 2019 financial results, highlights key North America initiatives, and discusses implications for suppliers.
  • Navigating Amazon’s path forward in grocery
    Review the online grocery landscape and Amazon’s position. Understand Amazon grocery shoppers’ mindsets and motivations. Evaluate the impact of ...
  • eBay: The five slides you need
    Get up to speed on this pure-play retailer with our SWOT analysis, shopper profile, financial overview, a look at major strategic initiatives, ...

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers


An Asian eCommerce mega-merger: new dawn or last gasp?

6 Dec 2019

  By: Howard Lake

As the #4 online market in the world, any major shift in Japan’s eCommerce power balance is worthy of scrutiny. With two leading players soon to join forces, Kantar considers the potential impact on the digital landscape and whether this might mean a new emerging giant in the region.

Followers: 94

It’s that time of year again, when we all get over excited about Black Friday. Amazon’s brainchild is celebrating its 10th Birthday, reaffirming its place as a stalwart in the retail calendar. Over that decade of existence, however, the frenzies seen in its early years have lessened ...


Pinduoduo Black Friday promo spotlights heightened brand focus

28 Nov 2019

  By: Howard Lake

After Singles Day 2019 went increasingly global, China’s #3 eCommerce operator Pinduoduo is seeking to popularise Black Friday in a market where it has yet to gain relevance. A surprising move to team with Amazon offers further evidence of why the platform should be on the radar of leading brands.

Summary Slides

Alibaba Singles Day 2019: Key trends and activations

26 Nov 2019

By: Harriet Leach.  17 Slides

Understand the factors driving the vast sales of Singles Day 2019, with Kantar analysis of how innovation across product and marketing created an event unprecedented both in scale and success for participating brands.


Singles Day 2019 shows how Alibaba is changing the eCommerce game everywhere

14 Nov 2019

  By: Harriet Leach

Discover how 2019’s record-breaking Singles Day shopping festival unfolded and how Alibaba is innovating to reach new audiences and generate higher sales and shopper engagement.

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The Shoppers' Evolving Path to Purchase

Followers: 364

Kantar, in collaboration with MediaCom China, has published the whitepaper Decoding Desire in the China Luxury Social Ecosystem. A large-scale research project was undertaken to unlock the formula luxury brands need to activate their social media effectively from an audience-first approach. ...

Summary Slides

Selling alcohol online

17 Oct 2019

By: Kate McGee.  15 Slides

We look at the challenges and opportunities retailers and suppliers face in this fast-growing, but highly regulated and complex category.

Summary Slides

Digital Payment Transformation: What’s happening now. What’s happening next

23 Sep 2019

By: Kantar Research Team, Harriet Leach.  35 Slides

Digital payment development is accelerating at unparalleled speed, transforming how shoppers pay and interact with retailers and brands. Kantar's comprehensive overview and analysis of the current and future landscape is essential reading to gain understanding of this crucial aspect of retail.

Followers: 462

Rethinking big store perimeters

2 Sep 2019  By: Ray Gaul

Retailing in the Week Ahead – Week 36, 2019 Conventional wisdom has it that the inside perimeter of big stores is where services are positioned. These include the lottery tickets, tobacco lockers, newsstand, or a click & collect area, even cafés/restaurants. This makes sense ...

Followers: 73

In our most recent loyalty research Kantar found that attaining consumer loyalty is a continuous challenge for suppliers facing a multitude of external factors in their attempts to understand complex drivers behind shopper decision-making. At the same time, new data insights are increasingly ...

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Developing Multichannel Strategies

Summary Slides

US eCommerce outlook: Category group forecasts

10 Dec 2019

By: Doug Hermanson.  10 Slides

See Kantar’s U.S. online and in-store category spending forecasts to 2024. In addition, gain access to all data and charts for 15 online categories.

Followers: 144

Kantar Worldpanel’s 10 predictions for Black Friday 2019 are based on behavioural data from its omnishopper panel supplemented with a survey of over 54,000 UK shoppers, asking people about their plans for this year. The data reveals some key insights, such as that the average shopper ...

Followers: 69

Promotional activity is happening earlier and earlier each year, as high street retailers try to maintain, or even steal, share across high traffic eCommerce-origin sales events. Singles Day and now Black Friday and Cyber Monday are intensifying competition earlier in the season. This is forcing ...


Digital Retailing Webinar: Healthcare in a digital world

14 Nov 2019, 11:00 AM EST

Health & Wellness has been a dominant trend for 20+ years. A myriad of categories and brands have transformed their strategies and products to capitalize on consumers’ desires to live their best lives. Now, retailers are evolving their ecosystems to include health & wellness initiatives as top strategic priorities for investment.   Join Kantar to learn more about: The online opportunity in health & wellness Amazon’s ...

Followers: 24

Net sales for Ahold Delhaize USA grew 2% reaching USD11.4 billion for Q3 2019. Hurricane Dorian positively impacted sales by 0.3%, though the effects were too minor to offset costs from Hurricane Florence last year. Comparable sales growth also excelled, reaching 1.8% this quarter excluding ...

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Staying Ahead of Emerging Trends

Summary Slides

Cyber Week 2019 recap: North America

9 Dec 2019

By: Kantar Research Team, Rachel Dalton.  61 Slides

Kantar examines key themes emerging from the 2019 Cyber Week sales events, with visual examples of retailer execution.

Followers: 462

Winning the grocery growth challenge

8 Nov 2019  By: Ray Gaul

British grocery retailers and brands want to spend time finding ways to grow, they just have less time to do it. Grocers have been forced to downsize teams – driving more with fewer people. Brands have had to embrace a new landscape by selling to eCommerce operators, discounters, and specialty ...

Followers: 473

From the Desks of… Ray Gaul and Derya Güvenç The Turkish retail market continues to be one of the most complex and challenging yet rewarding markets in Europe for global brands. Commercial teams at global brands in Turkey face increased pressure and will face intense negotiations ...

Summary Slides

Double-clicking on the physical footprint

23 Oct 2019

By: Rachel Dalton.  31 Slides

Explore Amazon’s omnichannel evolution and the latest insights on Whole Foods Market. Map its widespread physical touchpoints with shoppers. Gain insights into Amazon’s omnichannel strategies and brand-building initiatives.


China’s social commerce scene poised for explosive growth

18 Oct 2019

  By: Howard Lake

Social eCommerce is predicted to be 30% of China’s entire online market by 2020. The opportunities are vast, but the challenges considerable. Kantar identifies two key players in this rapidly developing space and looks at how brands should position to win in future.

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