H&M’s womenswear brand & Other Stories has announced plans to debut in China on Alibaba’s Tmall shopping platform in autumn 2019. This would be the fourth H&M brand on the Tmall platform in addition to the already existing brands H&M, H&M Home and Monki. The new launch is intended to enhance the shopping experience for Chinese customers with a wide range of & Other Stories’ ready-to-wear, shoes, bags, jewellery and accessories.

Source: H&M