India’s smaller eCommerce platforms like Snapdeal, ShopClues, UrbanClap and others have formed a coalition called The E-commerce Council of India. This is a lobby group that will advocate for best practices around data privacy, logistics, payments and other issues. The aim is to provide one voice for online traders and establish regulatory frameworks that will ensure fair competition in the sector, where big players like Amazon and Flipkart control a significant share of the market.

Source: Livemint