Reliance Trends, the fashion arm of Indian conglomerate Reliance Retail, has announced plans to boost its store count in the market by a further 2,000 outlets within five years. The low-cost chain currently has around 557 stores in 160 metros and aims to expand to 140 new towns and cities, with tier 3/4 areas in its sights. As part of the plan, Reliance will integrate the new stores into its wider O2O strategy.

Source: Inside Retail Asia