The 2018 WeChat Data Report, released this week, reveals that users aged 55 or older comprise the fastest-growing segment for the popular Chinese messaging app. As of September 2018, WeChat had 1.082 billion monthly active users with 45 billion messages being sent every day, up 18% on the previous year.
WeChat Pay is gaining share of payments at retailers, with monthly transactions up 150% in September year-on-year. Transactions by shoppers aged 55+ in department stores was up 320% year-on-year. The number of transactions (by volume) using WeChat mini-programs rose X6 on last year.
Source: Inside Retail Asia